Marketing Portfolio
Hi, I’m Luiza.
I make marketing prove it drives revenue.
Marketing leader with 12+ years building integrated brand, demand, and content engines for B2B SaaS and tech across Brazil, Canada, Germany, and the UK.
I’ve owned the full marketing arc: brand positioning, demand generation, content, community, and the data to prove it worked. I lead hands on and close to my team, because I believe results and a team that wants to stay are the same problem solved well. Lately I’m most energized by what AI is doing to our craft, and by making marketing legible to leadership as a revenue driver, not a cost center.
- Based in
- Brazil, open to relocate
- Languages
- English (fluent), Portuguese (native), Spanish (intermediate), Italian (basic)
- Education
- B.S. Advertising, UFMG. Project Management, Ibmec.
- Toolkit
- HubSpot, Google Analytics, SEO, RevOps, integrated campaigns
Selected Work
Built to move the number.
Grouped by discipline. Every case is a real brief, a real team, and the result it produced.
Content & SEO
Content engines that rank, convert, and compound over time.
Rock Content · Community & Marketing Manager · 2014 to 2019
I led content marketing strategy across Rock Content’s blog. During my years there, rockcontent.com grew into one of Latin America’s largest content operations. Within that engine, I drove the growth of the blog itself.
Deer Designer · Communications Manager · 2023 to 2024
Owned content, SEO, and CRM for English speaking markets across the US, Canada, and the UK, aligning a content and design team behind one brand narrative.
UXCam · Growth Marketing LatAm · 2022 to 2023
Built UXCam’s first ever Portuguese and Spanish content presence from zero. Nothing existed in either language before, so I created the blog, the strategy, and the editorial engine that started generating good fit MQLs within three months.
Demand Generation & Growth
Regional go to market, campaigns, and the operating rhythm to run them.
AdSeleto · Marketing Director · 2024 to present
I lead integrated marketing across brand, demand generation, content, community, and performance for a multi brand programmatic ecosystem, owning positioning and go to market, and defining OKRs and KPIs alongside Sales, Product, and Leadership.
UXCam · Growth Marketing LatAm · 2022 to 2023
Owned regional marketing strategy for Latin America, partnering with global Product, Sales, and Marketing on localized go to market, webinars, and integrated campaigns in Portuguese and Spanish.
Brand, Research & Creative
Positioning, original research, and frameworks the whole team can use.
Flagship · Original Research
Panorama de Monetização
I led AdSeleto’s Panorama de Monetização, the most complete study of Brazil’s programmatic publisher market. Original research across 135 hand picked, top tier publishers. For the first time in the market, real operational metrics were cross referenced at this scale. The study is now in its second edition, with the research campaign for it already live.
Rock Content · Framework I created
I created the Digital Marketing Canvas from scratch: a one page framework that pulls a whole team’s strategy, metrics, personas, and channels into a single shared view. It struck a chord with the marketing community.
A practical answer to a real problem: keeping everyone working toward the same objectives. It borrows the logic of the Business Model Canvas and rebuilds it for digital marketing strategy.
615 reactions when I shared itCommunity & Events
Audiences that keep showing up after the campaign ends.
Rock Content · Community & Rock University
Grew and nurtured Rock Content’s writer community and its Rock University training program, where I also taught web content production. The program scaled to a level few content communities in the region ever reached.
AdSeleto & PubVerso · Marketing Director
Lead brand activations and corporate events, and run the PubVerso webinar series and the PubVerso Summit, building a publisher community that does not disappear when the event ends.
CRM & Lifecycle
The plumbing that turns interest into pipeline.
Trybe · CRM Expert · 2021 to 2022
Rebuilt the student enrollment journey in HubSpot, auditing and redesigning lifecycle workflows so the communication matched the brand voice and moved people forward.
Certifications
Credentialed where it counts.
Also certified in